This is an announcement about the website satisfaction surveys that Google is now offering. A small line of code is added to a site which makes a survey button appear at the bottom of the page. This survey asks 4 questions, collects 500 responses and then goes dormant for 30 days. This allows a webmaster to get an idea of how well people like the website and see the difference that changes make.
While user surveys are nothing new Google offering them directly is very convenient. This tool is free of $0.01 for each response if the questions are customized.