Microdata and SERPs

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http://searchengineland.com/from-microdata-schema-to-rich-snippets-markup-for-the-advanced-seo-162902

This article presents the notes from an SMX Advance panel about micro data and rich snippets.  There is a lot of good information in the article and I have selected a few points I thought were particularly interesting.  First, when multiple types of mark up are included, such as author, rating, product information etc Google will display different types of rich snippets based on the keyword being search for.  Second, when author markup is used and a reader goes to the link and then hits the back button a “more by” type box shows up in the SERP.  And third, bread crumbs are a possible rich snippet options, which opens up opportunities for purely informational articles that don’t easily lend themselves to other types of rich snippets.

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Company Images in SERPS

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http://www.searchenginejournal.com/company-photos-are-now-being-shown-in-the-serps/65385/

This is a short article showing how some companies are starting to see company pictures in SERPS.  The two examples given are Progressive, which does not use rel=author but has a strong G+ presence and PEA.com which does use rel=author and is starting to use G+.  The information here is not conclusive but is a sign of what may be coming soon.

Rich Snippet Overview

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http://www.searchmarketingstandard.com/types-of-google-rich-snippets-how-to-add-them-to-wordpress-blogs?utm_source=sel&utm_medium=scap&utm_campaign=web

This article explains the different types of rich snippets and how to include the information needed to make them appear in searches.  This is valuable because it distinguishes the result when it is listed in the SERPs.  The possible types of rich snippets are:

  • Author
  • Product
  • Reviews and Ratings
  • Recipies
  • Events

Google Testing Article Images

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http://searchengineland.com/google-testing-in-depth-articles-search-results-a-new-rich-snippet-162302

This post covers a test Google is running which will display rich snippets with images for articles in the organic search results.  While this is not truly official yet it was confirmed as a test by Google and is a likely direction for the SERPs to move in.  Choosing eye catching, relevant pictures is important, both to improve user experience and for when and if the rich article snippets go live.