Processing Fluency and Marketing

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http://moz.com/blog/processing-fluency-impacts-web-marketing-whiteboard-friday

This White Board Friday addresses marketing from the standpoint of psychological biases.  It looks at how the idea that people make rational decisions when purchasing is flawed.  Cited are examples such as the “rhyme as reason”  cognitive bias as well as SEO and marketing examples such as the URL having as much influence or more influence on what people click on as rel=author images.