Local and Organic SERPS



This article breaks down an example of results based on a search with local included.  It looks at how the organic results are mixed in with the local results.  In this particular example 3 of the local results would have ranked organically on the first page if there was no local consideration.  One of these would have been number 9 on the page so it got a jump up in the rankings.  This is useful information as it shows how ranking locally if possible can give a jump up in the ranking when stuck in the general organic results.