Local and Organic SERPS

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http://moz.com/blog/how-does-google-count-local-results

This article breaks down an example of results based on a search with local included.  It looks at how the organic results are mixed in with the local results.  In this particular example 3 of the local results would have ranked organically on the first page if there was no local consideration.  One of these would have been number 9 on the page so it got a jump up in the rankings.  This is useful information as it shows how ranking locally if possible can give a jump up in the ranking when stuck in the general organic results.

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